Once you and your web designer have created a terrific website for you, you may think you can just sit back and wait for clients to call
No such luck.
Go type your name into Google. We'll wait.
Did your website show up? Probably not. The website will be invisible until you submit it to the directories. Google, Yahoo, and MSN are the big ones. DMOZ is another useful one. Click on the links below to submit your site. Be sure to read all the directions carefully.
Yahoo!: http://search.yahoo.com/info/submit.html
Google: http://www.google.com/addurl/
MSN: http://search.msn.com.sg/docs/submit.aspx
DMOZ: http://www.dmoz.org/
Once you've done the major directories, choose the smaller, more specific directories that your clients will be looking in. These would include directories for your specific area of instruction, and also your geographical area. Josepha went to directories for singers, singing teachers, and for musicians in the Kansas City area, since that's where she is.
How do you find these directories? You probably use some of them yourself already. You can find more by going to your favorite search engine and typing in "music directory add site" or "singing teacher suggest site" or similar phrases.
Josepha had an SEO professional do this for her, and was #1 on Google within a day and a half. Your results will depend on how good you are and how well your page is designed. Here's where it can be worth paying for some services up front. On the other hand, you can definitely do these things yourself if you have more time than money.
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August 2008
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