We haven't talked about the website for a while, but this morning Briana IMed and asked "How did you get your website so high up on Google?"
This reminded us to talk about the website a little bit more.
"The website" is JosephaHaden.com.
This is sort of an experimental website, intended to do a little marketing for Josepha. We said we'd share what we learned.
First off, we learned that having a website is worthwhile. Josepha has had a couple of job offers from it, and it gives her more of an air of authority, sitting there on her business cards as it does.
We also learned that you have to keep up with it. For example, one of the job offers arrived when Josepha was on tour in Italy, and it was too late by the time she saw it. For another example, she hired someone to do a linking campaign, got happy with the 300 or so links from that, and never did anything else.
So it was good news when we heard that the site's PageRank went up this month, but she still doesn't have as much traffic as she wants.
So the main thing we've learned here is that it's great to have a website, but it won't really just take care of itself.
How do you get it up on Google?
* Start with a good design, good content, and good programming. Google cares about that stuff.
* Get some links. This has to be an ongoing effort.
* Flash it around a little IRL. Put it on your business cards. Put it in the signature of your emails. Add it to your resume. Google won't know that you've done this, but traffic helps you get links, and it also helps you get jobs.
And that's really the whole point, isn't it?
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August 2008
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