Most of the music teachers we know are as busy as they want to be and turning away students, too. They fit in performances when they can, or perhaps they've given up performing.

Where do they get their students? Mostly word of mouth. Mark and Mary Ann both started at a music school, and their highly successful students are the best advertising they could ever want. Debbie's private students come from the congregation of the church where she directs, or the classrooms of the school where she teaches. When Stacy left the stage for the studio, she had fans lining up to study with her.

That's fine for established musicians. What about the newcomers? Josepha's been out of school for just about two years, and has had her first conducting job for one year. She still relies on her day job. She can't rely on word of mouth for all her students.

So she is trying out a website for marketing. Josepha's site was designed by a company called SharpHue. We'll be following the progress of the site -- and her career -- in these pages.

 


Comments

Wed, 05 Nov 2008 10:41:57

I have found that most of the ways that I get my adult piano and voice students is through my teaching seminars at adult education centers and community college centers in Massachusetts. Not only do I get private students BUT I get free advertising for my website which in turn enables people to learn more about me.

On my website, EasyPianoStyles.com, I teach people how to play jazz, blues and popular music by reading chords and not notes. This encourages people to be more creative and to listen to the music they are making rather than simply play what is on the page.

I get free advertising through the bulletins from the adult education centers because I always include my website on my bio. Then people either call to schedule a lesson or they buy one of the products that I have written.

Having a website to get private students, get jobs teaching at schools, or sell instructional materials is not just important but it is a necessity!

 



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